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Who We Are
Your Trusted Partner in Field Marketing & Retail, Sales Promoters & Merchandising, Digital Shelf Management and AI powered Image Recognition Solutions
Sapere Krognos, India’s leading field marketing and retail execution specialist was incorporated in 2004 and functioned as a joint venture between NASDAQ-listed SPAR Group, Inc (based in Auburn Hills, Michigan), and Krognos Integrated Marketing Services Private Limited. The synergy combined international field marketing expertise with cutting-edge technology, underpinned by a deep understanding of Indian retail operations and dynamics. As part of SPAR Group’s global strategic realignment SPAR Group, SPAR divested its stake in the company in 2024. The two remain alliance partners offering outsourced business services, analytics and reporting systems and solutions across the network. At Sapere Krognos, we function as your dedicated partner in driving offline and online business growth through agile, customizable Field Marketing Services, and innovative Outsourcing Solutions - seamlessly transforming brand strategies into retail success.
What We Do
Driving Retail Excellence Through Execution, Insights & Innovation
We offer a range of services, including In Store Promoter programs, channel sales programs (covering dealer identification and appointment, distribution extension (both width & depth), influencer engagement, consumer lead generation, order generation & fulfillment coordination), merchandising & retail audits, promotions, and staffing & payrolling solutions. Our expertise extends to business intelligence, analytics, computer vision and AI-powered image recognition, digital shelf management, photo audits, and compliance monitoring. With advanced dashboards, Power BI analytics, we help brands optimize retail strategies, ensuring seamless execution and measurable success.
Pillars of Success
Insights
We transform data into actionable intelligence, enabling clients to make informed decisions for better retail execution. We collaborate on:
- Predictive analytics for smarter decision-making
- Real-time retail performance monitoring
- Market intelligence for strategic growth initiatives
Action
Leveraging our expertise, we implement strategies that bridge insights with execution, ensuring seamless activation at retail. We work with clients on:
- Optimizing product visibility & placement
- Execution of targeted merchandising programs
- In-Store Promoter programs (ISPs)
- Feet-on-Street (FOS) sales programs
- Channel development initiatives
- Rural market penetration & expansion
- Retail execution monitoring
Impact
Our solutions drive measurable outcomes, enhancing retail performance and brand success, creating lasting business value through intelligence-driven solutions:
- Business intelligence for performance optimization
- Advanced dashboards for measuring KPIs and performance benchmarks
- Delivering on business metrics for ensuring program ROI
Our History
Established in 2004 as a joint venture with NASDAQ-listed SPAR Group, Inc., Sapere Krognos (formerly SPAR Krognos) became part of a global retail solutions network spanning nine countries. SPAR, founded in the US in 1967, started with CPG promotion analysis and grew into a leader in in-store merchandising and retail technologies, serving half the world’s population by 1999.
SPAR’s legacy of innovation brought cutting-edge systems, field marketing best practices, and global expertise to the Indian market through this joint venture. Sapere Krognos became one of the first companies in India to introduce internet-based online reporting systems alongside professional merchandising services at a national scale.
A milestone Traditional Trade merchandising program for a major FMCG brand covered over 200,000 retailers with a 2,000-member team and 50+ display material warehouses across the country. In 2011, we were among the first to implement mobile app-based reporting—today, all field operations are managed through our customizable, user-friendly app.
Over the years, we’ve evolved into a data-driven field marketing and retail solutions partner. Sapere Krognos now offers channel programs, sales and distribution solutions, photo audits, image recognition, automation tools, Power BI analytics, and digital shelf management for e- commerce.
Our Mission
To be the most creative, energizing, and effective field marketing partner as measured by the success of our clients and the growth of our people.
Our Vision
Committed partner to global marketers and retailers. Fostering an empowered, ethical culture, we emphasize innovation, flexibility, and sustainability across all channels and markets for ensuring business deliveries and growth.
Board of Directors
Sandeep Verma
Director and CEO
Shashi Kant Singh
Director and COOWe Are Located In
Sapere Krognos delivers comprehensive solutions through its offices at Delhi NCR (Corporate Office is in Noida), Bengaluru, Hyderabad, Kolkata, and Mumbai
